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An invitation to escape the ordinary
Alas is a fashion brand celebrating authentic living and the beauty of transformation, offering a wardrobe that ranges from everyday essentials to bold statement pieces.
Our
Journey
Founded in 2019 as a silk-focused loungewear label, ALAS has since evolved into an international indie brand shaped by a purpose-led vision and a dedicated team. From everyday wear to festive and resort pieces, it crosses retail categories to form a dynamic lifestyle brand for the ever-shifting self.
Our
Journey
Founded in 2019 as a silk-focused loungewear label, ALAS has since evolved into an international indie brand shaped by a purpose-led vision and a dedicated team. From everyday wear to festive and resort pieces, it crosses retail categories to form a dynamic lifestyle brand for the ever-shifting self.
Timeless Narrative
Modern Expression
Guided by a commitment to storytelling, each Alas collection is a new chapter in an ongoing story. Built on honesty, courage, and a hint of magic, every collection carries meaning while leaving room to breathe.
Collaboration with artists plays a vital role in the creative process. Commissioned artwork — whether in prints, embroidery, or other details — becomes part of the fabric. These collaborations shape the brand, bringing a unique identity and thoughtful detail to every collection.
Timeless Narrative
Modern Expression
Guided by a commitment to storytelling, each Alas collection is a new chapter in an ongoing story. Built on honesty, courage, and a hint of magic, every collection carries meaning while leaving room to breathe.
Collaboration with artists plays a vital role in the creative process. Commissioned artwork — whether in prints, embroidery, or other details — becomes part of the fabric. These collaborations shape the brand, bringing a unique identity and thoughtful detail to every collection.
Who
Is Alas Person?
At its heart, Alas celebrates the woman who reinvents herself daily: intellectual yet playful, complex yet effortless, unapologetically authentic. Each collection becomes more than clothing — an invitation into a state of mind: to live dynamically, celebrate freely, and connect deeply.
